Black Friday Ecommerce disasters
Direct to Consumer
June 29th, 2020

How To Fix Your Black Friday E-Commerce Disaster Before It Happens

Running an e-commerce business is kind of like getting stuck in a time warp where everyone celebrates Christmas in July. Getting ready for the cluster-muck that is Black Friday means planning wayyy in advance. What’s that? It’s August and Carol from accounting already switched from strappy sandals to practical1 ½-heeled booties? G-D Carol. Ok, Bring out the novelty Hanukkah sweaters and hot cocoa. 

But, if the leaves turned red and you don’t have a game plan yet, it’s not too late to fix the biggest problem facing e-commerce during the holiday rush — fulfillment. That’s right, the warehouse where your inventory disappears into a black hole for weeks on end isn’t ready to handle Black Friday. The typical warehouse is already getting about 2% of your orders wrong with a nebulous 2-ish day processing timeframe during the slow season. During the holiday rush, things get messier because warehouses rely on temp workers and extensive overtime. 

Mistakes and delays in order fulfillment cost e-commerce companies customers, online reviews, and money — human error loses fulfillment centers 11-13% of their profitsand they pass those costs on to you. 

Luckily, there is a different kind of warehouse designed to fit the needs of modern e-commerce companies. Project Verte offers a state-of-the-art fulfillment center run by the power of blockchain technology and AI. What does all that mean?

1) 2 Hour Dock-To-Stock

No more black hole. The speed of our warehouse is unbelievable. You know that “ready to ship in 1-3 days” processing BS? Nada. Never. Next! 

2) Total Transparency

You know EXACTLY where your inventory is every single step of the way, down to what shelf it’s on. Technology is great that way! In traditional warehouses, employees spend hours just looking for product. If they don’t know where your inventory is, how will you?

3) 4X the Delivery Speed

We can process and dispatch orders in under 2 hours. That makes 2 Day Shipping possible anywhere in the country, you can even offer next day if you want. This means your customers can procrastinate on holiday gift orders until the very last moment. You don’t have to be one of the big guys to offer the shipping customers have come to expect. You’re welcome. 🎉

4) Wave Goodbye To Human Error

Less humans = less human error. That’s just math. Well, I’m a human, so it’s what I consider math. That’s why I only trust smart devices to give me directions and process my packages. 

5) Stop Losing Money On Split Orders 

What I doknow for sure is that if you’re keeping two different warehouses, then fulfilling orders with inventory split between the two is your #1 fulfillment cost.Project Verte makes that a thing of the past. Because of our efficiency, we guarantee you can ship, scream it for the kids in the back of the class now: 📣 ANYWHERE IN THE U.S. IN TWO DAYS! 😊 Don’t hire two warehouses to work harder when you could save money with one that works smarter. 

6) Black Friday Ready Every Day

Seriously, our smart warehouse is built to handle Black Friday every single day. No matter what chaos might being going on in line for the next i-Toaster, to us it’s just another Friday. And we like Fridays! Here are some GIFs that aren’t even Rebecca Black (you’re welcome, again).

Black Friday is exciting. The buying power being wielded over a few days time has the ability to take your brand to the next level, making your products part of new customers’ happy holiday memories (and, of course, money). It’s absolutely not too late to get ready by fulfilling with Project Verte.We’ll work with you to find a plan to ensure your company is ready to dominate Black Friday. 

Email us today at to achieve your Black Friday goals. 



E Fulfillment Services

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