How to Get the Best Reviews on Amazon

September 9th, 2021

Reviews are a vital part of the success of any eCommerce product. But on the self-proclaimed “customer-obsessed” Amazon marketplace, reviews undeniably matter so much more.

For better or for worse, Amazon merchants feel their effects far and wide, with everything from product visibility and sales to even inventory planning being impacted. Your brand reputation and selling status are also at stake! 
You simply must take reviews seriously on this platform. It doesn’t take much for the tide to turn on a once top-performing product. Fortunately for sellers, there are steps you can take to not only get more reviews, but to also improve the type of responses that you receive. Keep reading to learn how to get the best reviews on Amazon.

5 Tips for Getting More Amazon Reviews

The best way to mitigate poor Amazon ratings is to get more — and better ones at that. Improving the quantity and quality of your Amazon reviews is the key thing to remember here. The tips below outline several best practices for doing both.

It hopefully goes without saying that you should always follow the appropriate Amazon guidelines and never resort to any questionable or illegal review tactics. Also be sure to stay up to date with the latest policy changes, especially when communicating with buyers

1. Exceed Customer Expectations

It’s a simple but highly effective concept — exceeding customer expectations leads to more satisfied buyers, which in turn leads to better reviews. Here are some ways you can accomplish this:

  • Provide a High-Quality Product: People are more motivated to leave reviews when the product is a) really bad or b) really good. Start off on the right foot by developing or sourcing a high-quality product without any design flaws or shoddy materials.

  • Put Together a Great Product Listing: Your Amazon listing is what sets the stage for those buyer expectations. Does your product page contain detailed and descriptive content? Are there inaccuracies or can anything be misinterpreted — including in your images? If the product doesn’t live up to its digital representation, you’re going to hear about it.

  • Offer a Product Bundle: If shoppers have to seek out another product in order to use yours, it can lead to a disappointing customer experience. By adding a complementary item to a product bundle, you can nip this problem in the bud and delight customers by adding more value. A bundle is also a great way to differentiate yourself from competitors. To really stand out, dig in and do a little research on your customers’ shopping behavior — you may find some new best-selling bundles hidden in the data!

  • Ship Early or On Time: While your shipping performance is meant to be a measurement used for your seller feedback score, late shipments can absolutely influence reviews. If a customer is already unhappy with you, it may cloud their judgement of your product. It’s not always fair, but it happens. That’s why partnering with a Prime-level 3PL like Verte for your inventory management is so important. Your shipping metrics aren’t the only thing that will improve — it could positively impact your entire business!

  • Use Product Inserts: Inserting a card into your packaging that asks for an unbiased rating of your product can help you reach customers who wouldn’t ordinarily think to leave a review or may not know how to. Explain how to leave a review and offer other useful information like more detailed assembly and care instructions. While inserts do have obvious marketing and customer service benefits, it’s easy to find yourself in hot water if you don’t follow the rules. Proceed with caution!

2. Enroll in Amazon Vine

Amazon Vine is a customer review program that allows brand-registered sellers to ask for reviews from an invitation-only group of trusted reviewers known as Vine Voices. Enrollment is limited to products with fewer than 30 reviews, so it’s best suited for brands with new products or items struggling to generate sales. Your product must meet certain eligibility criteria and you have to be willing to offer it for free, so you will need to weigh the pros and cons of this option before enrolling.

3. Don’t Ignore Negative Reviews

While they can be a hard pill to swallow, occasional negative reviews are normal and expected. You can’t please everybody, and customers actually want to see some lower ratings — it makes the product look real. That being said, you don’t want a ton of them. When they do come in, verify their validity (you can work to get fake reviews removed) and treat them as a learning experience. Ask yourself these types of questions as you read them:

  • Is there anything suspicious about the timing or content of these reviews? 
  • Do I need to talk with my supplier about a design or material issue?
  • Is my product listing misleading customers?
  • Would adding a new product to my catalog be beneficial?
  • Is there any other useful information I need to know?

In the long run, negative reviews can be beneficial for helping to improve your existing products, identify new product ideas, and create higher-converting Amazon listings.

4. Send a Review Request

Last, but certainly not least — the most highly recommended way to get more reviews is…ask for them! Amazon allows you to send one feedback and/or review request per order, which you can do via Amazon’s Request a Review or Buyer-Seller Messaging systems as well as third-party review software such as eComEngine’s FeedbackFive.

How to Get the Best Reviews on Amazon: The Automation Advantage

That being said, when you’re trying to figure out how to get the best reviews on Amazon, manually sending hundreds if not thousands of feedback and review requests through Seller Central may not be in your best interest. The demand on your time and attention is often too great.

FeedbackFive helps you take back your day by sending Amazon Request a Review or Buyer-Seller Messaging messages on your behalf. By utilizing the software’s flexible scheduling, review monitoring, and analytics features, you can save valuable time as you increase your ratings. Plus, in the event that you do receive any negative reviews, FeedbackFive keeps you in the loop with timely text and/or email alerts. Proactively managing your product and seller reputation with FeedbackFive is one of the best ways to stay consistently well-rated.

5. Find the Right Service Provider for Your Business

Whether you choose to work with FeedbackFive or someone else in the space, it’s important to always use Amazon-approved service providers. You can find these vetted solutions on the Amazon Marketplace Appstore. Look for eComEngine and Verte on the list!

Just remember, it doesn’t matter if you’re a new seller or have been in the game for years — never be afraid to enlist outside help from an authorized consultant or service provider (still do your due diligence though!). Amazon is a fast-moving marketplace, and it’s super easy to get left behind. Don’t let it happen to you!  

Author information:
Ellen Sipp-Paris is a Marketing Content Specialist at eComEngine and FeedbackFive. Her goal is to help educate Amazon sellers so they feel more confident in what can be a complicated marketplace. When she’s not writing, she enjoys taking nature walks, reading and going to concerts.