March 28th, 2022

Wall Street Journal: Why Global Supply Chains May Never be the Same


New Wall Street Journal documentary highlights Verte’s unified supply chain effect.

Great journalism by The Wall Street Journal from Christopher Mims book “Arriving Today: From the Factory to the Front Door – Why Everything Has Changed About How and What We Buy” 

A new Wall Street Journal-produced documentary has taken a look into the complicated world of global supply chains.  The film touches on how Verte’s technology solutions are essential to providing retailers, 3pl’s, and shippers technology to further boost their backend visibility and their overall supply chain ecosystem.

The pandemic was a major catalyst in accelerating the digital transformation journey. Our dependence on instant order to delivery makes us more vulnerable to supply chain disruptions, such as the Suez Canal blockage and current sanctions on Russia. 

Verte’s customers started to ask how they could gain trusted input into the product journey in an unknown and changing environment.

Verte’s cloud supply chain platform connects  data silos across the industry, enabling businesses to drive agility, deliver exceptional, personalized customer experiences, and optimized operations.

As the documentary emphasizes, knowledge and speed are power. The ability to provide customers with provenance is vital — to track and trace materials, products, shipment, and returns that can  impact the entire supply chain across industries. For the retail industry, visibility and automation is a game-changer for transparency. 

Visibility into the supply chain can bridge the gap between demand and constrained capabilities. As Stephen Bullard, executive vice president of Verte, says “Verte utilizes robots and its state-of-the- art technology to optimize space and pioneer the next generation of supply chain innovation.”

In recent years, unexpected peaks in sales and supply chain challenges have become the norm. “One of the big advantages of the new automation is that it’s so flexible,” explains Bullard. The combination of robots and Verte technology in areas such as integrating functional views of warehouse setups, machine learning, and artificial intelligence-guided route optimization is ensuring that retailers are ready for any sort of disruption. Verte invested heavily in intelligent automation for infrastructure managed services, Application Performance Monitoring, and Dynamic Application Security Testing to protect and improve the security of our customer data.

By using Verte’s visibility platform, the ATL warehouse showcased in the WSJ documentary was able to streamline both communication and operation workflow using robotics, automation, and supply chain software. It increased process productivity by 3X times, saving costs and escalating growth.  

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The Verte Team

Written by The Verte Team

We simplify the supply chain by increasing visibility for the entire product journey. Utilizing an AI powered management platform, we connect the dots between your sales channels, warehouses, 3PLs, shipping partners, and more. Whether you need inventory, order, or warehouse management technology, Verte will partner with your business so you may deliver a seamless customer experience using innovative technology and a superior supply chain network. With the Verte Unified Commerce Platform, your business will have the speed, flexibility, and intelligence to optimize your entire supply chain, increase profitability, and enhance customer satisfaction.