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November 10th, 2021

Secrets to Building Your Brand: How to get noticed by Amazon Marketplace Acquirers

What are Amazon Aggregators?  We all know Amazon is the world’s number one marketplace. It’s gross merchandise value for 2020 was a staggering $475 billion. On top of that astounding number, there were one million new FBA sellers that year. This landscape is seeing exponential growth with no end in sight as ecommerce needs continue...
FBA Prep

November 10th, 2021

How to Build a Highly Effective Advertising Campaign with the Help of an Amazon Budget Strategy?

PPC (Pay-Per-Click) advertising model is a system in which advertisers pay a fee for each shopper`s click on their ads. The PPC budget strategy depends on the type of ad campaign. There are three PPC ad types on Amazon: Sponsored Products Sponsored Brands  Sponsored Display  Each type has different kinds of targeting. They determine the...
FBA Prep

October 14th, 2021

Key Steps to Brand Visibility on Amazon – Cracking the Behemoths Code

Amazon has come an exceptionally long way from its roots as a marketplace for books.  Since 1995, it has grown to become the biggest online marketplace in the world with 5.7 billion visits a month. By launching on Amazon, merchants can, of course, direct some of those 5.7 billion visits to their products. But how...
FBA Prep

July 26th, 2021

How Tracy Nicole Founder saved 66% in shipping using Verte’s platform [Case Study]

By Flora Collins Behind The Brand Tracy Nicole always knew she wanted to be a fashion designer; even as a child, she would spend hours watching the 24-hour fashion TV channel gazing in awe at all the runway shows. But she worried that her dream was too unrealistic, so she pursued a career in occupational...
Shipping and Fulfillment

June 14th, 2021

How Prescriptive Analytics Can Improve Your Brand

This past March, after a container ship became stuck in the Suez Canal, the global supply chain was disrupted for days. Though this incident exposed many problems in our global landscape, flaws in the way supply chains operate were especially apparent. However, utilizing a fully connected supply chain, with predictive analytics, may help companies navigate...
Omnichannel Retail

April 13th, 2021

Blockchain in Retail Solutions

When several large automakers considered how to confront a looming sustainability problem, they turned to blockchain. Mercedes is working on a pilot blockchain project to track CO2 emissions in the cobalt supply chain, as part of its efforts to create a carbon-neutral passenger car fleet by 2039. Knowledge is power. The ability to provide customers...
Direct to Consumer

April 6th, 2021

Meet The Fulfillment Company That Actually Works For E-Commerce

Warehouse management systems (WMS) are an important software solution for any company with fulfillment, inventory management, and shipping needs. That includes both third-party logistics providers involved in warehouse operations and e-commerce shippers. It only makes sense, then, that Warehouse Management Systems would begin moving into the Cloud. Cloud service, the ability to provide access to applications...
Omnichannel Retail

March 23rd, 2021

Dropshipping and Scaling Up

Since the boom of ecommerce sales, more brick and mortar stores are trying to decrease their inventory and improve their bottom line; to do so, many have started dropshipping products to end consumers as an alternative. What is Dropshipping? Dropshipping is a business model that allows entrepreneurs to start an online business and sell products...
Shipping and Fulfillment

March 10th, 2021

How can AI in supply chain help you predict, pivot and improve your bottom line?

As the e-commerce landscape continues to shift, so will the ways that retailers retain loyal customers. A 2021 survey of chief marketing officers says that 73% are going to focus more on customer retention than acquisition this year. So what innovations will be at the forefront of this change? Experts say artificial intelligence will be key, offering...
Omnichannel Retail