How Prescriptive Analytics Can Improve Your Brand

This past March, after a container ship became stuck in the Suez Canal, the global supply chain was disrupted for days. Though this incident exposed many problems in our global landscape, flaws in the way supply chains operate were especially apparent. However, utilizing a fully connected supply chain, with predictive analytics, may help companies navigate significant curveballs, such as the blockage at the Suez canal, in the future.

Thought Leadership

Blockchain in Retail Solutions

Now, more than ever, retailers need transparency in the supply chain. Bad inventory management (a decentralized, unclear system or a centralized system that is susceptible to hackers), lack of authenticity in products (increased demand leads to vagueness in the manufacturer's origination), and overly-complicated, opaque record-keeping are some of the major issues facing brands. But with more and more retailers adopting blockchain technology, these problems are becoming a thing of the past.


How can a good Warehouse Management System help your brand?

Warehouse management systems (WMS) are an important software solution for any company with fulfillment, inventory management, and shipping needs. That includes both third-party logistics providers involved in warehouse operations and e-commerce shippers. It only makes sense, then, that Warehouse Management Systems would begin moving into the Cloud. Cloud service, the ability to provide access to applications and assets without internal infrastructure or hardware, is expected to grow 18.4% in 2021, with the industry raking in an astounding $304.9 billion in revenue.


Dropshipping and Scaling Up

Since the boom of ecommerce sales, more brick and mortar stores are trying to decrease their inventory and improve their bottom line; to do so, many have started dropshipping products to end consumers as an alternative.


How can AI in supply chain help you predict, pivot and improve your bottom line?

As the e-commerce landscape continues to shift, so will the ways that retailers retain loyal customers. A 2021 survey of chief marketing officers says that 73% are going to focus more on customer retention than acquisition this year. So what innovations will be at the forefront of this change? Experts say artificial intelligence will be key, offering brands new ways to utilize client data and keep existing customers.

Thought Leadership

Sustainability in the Supply Chain

Sustainability isn’t just a buzzword; the retail industry has a significant responsibility to help positively impact the environment. Many retailers are striving to become greener by switching packaging or source materials for their products. But the difficulties of providing a truly sustainable supply chain are paramount and fragmented. For sellers who wish to have a truly circular shopping model, obstacles abound: the cost to be verified as Fair Trade is exorbitant and there is little support for a seamless, truly environmentally-friendly customer journey.

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Micro Fulfillment Centers: The Way of The Future

Micro fulfillment centers were always the way of the future; Covid-19 only accelerated the demand. The uptick in ecommerce orders created a drastically over-saturated supply chain and retailers have had to get creative with how they’re fulfilling orders considering the current market. This is where micro-fulfillment centers come in, an innovative way to keep customers happy as we enter a new age of ecommerce.


Cybersecurity & Retail: Keeping Your Customers’ Data Safe

For small, digitally native businesses, adapting new cybersecurity measures is crucial in the age of new retail. The change to a predominantly ecommerce environment means that brands are even more susceptible to hackers, since retailers are processing and storing even more sensitive data. In an unfortunate statistic, 24% of all 2020 cyber-attacks were targeting retailers. So how can businesses shield themselves from breaches?

Thought Leadership

Multichannel Selling Challenges: Creating a Unified Customer Brand Experience

In today’s commerce, a brand no longer controls the customer’s experience from start to purchase to delivery. A customer might explore a brand’s products in any number of virtual or physical stores, ultimately purchasing through a different channel altogether. How can a brand create and maintain a consistent experience across all channels and touch points?


Verte Warehouse Management System

Take your warehouse operations to the next level with a modern SaaS-based solution designed to optimize efficiency


Sell Everywhere

Consider consumers in this new commerce setting; they’re shopping online and doing so in as few clicks as possible. The digital shopper seeks a seamless flow from product discovery to purchase with touchpoint convenience across all channels, and a richer, more curated shopping experience. People are looking to be a part of a community of brands and other buyers—to feel both connected and accommodated. Selling on all relevant channels ensures more accessibility to more buyers while maximizing the chance of brand discovery.


Deep Dive: Unified Commerce for the Channel-Agnostic Consumer

This free report forms part of our Innovator Intelligence series, which focuses on emerging technologies that are disrupting traditional retail and fueling innovation across the retail value chain.

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