There’s more pressure than ever for businesses to “go green,” especially in e-commerce with the rise of consumer decision-making based on environmental impact. The stats on consumer sustainability expectations speak loudly: 92% of consumers are more likely to trust a brand that supports environmental sustainability, 88% are consistently more loyal to brands with green messaging, and 68% of millenials recently bought a product because of its environmental or ethical benefits.
That means brands need to get serious about their environmental impact, and come up with concrete ways to quantify their steps towards sustainability to consumers. For e-commerce brands, one of the biggest contributors to their growing environmental footprint is their fulfillment partner. The energy, materials, space, and resources used by traditional warehouses are astounding. When brands make that waste a necessary step for every item they sell, they absorb the negative environmental impact.
Luckily, fulfillment can also be an easy way for brands to become more sustainable. By switching to an automated fulfillment partner, businesses can do right by the environment and their customers. Here are three main ways automated warehouses are the green answer to e-commerce fulfillment needs.
💡 Energy Conservation. An automated warehouse uses up to 40 percent less space than a traditional warehouse! Smaller physical footprints mean less land used, and major energy savings. First, a more compact space needs less lighting and cooling. Second, when AI optimizes product movements the most efficient route is taken and less energy is wasted every single day.
🌎 Waste Reduction. Product damage is minimized by smooth and consistent automated handling, which is great news for brands’ wallets, but also for the earth! Furthermore, pallets need less shrink wrap for protection in automated centers compared to traditional warehouses. Best of all? Automation dramatically cuts down on picking errors, meaning less energy use, transportation emissions, and fossil fuel consumption that accompany the double work required to fix a mistake.
👷 Safety First. An important part of measuring environmental impact is looking at the toll a business takes on the communities of men and women who comprise its workforce. Automated warehouses boast far fewer injuries than traditional fulfillment centers. Injury is a huge problem in conventional fulfillment — take the Amazon fulfillment center in Staten Island where a shocking 18% of workers report being injured on the job.
Project Verte is proud to help brands reduce their environmental footprint with state of the art automation fueled by our partner Grey Orange, powered by AI. To learn more about your fulfillment options, get in touch by emailing email@example.com.