Businesses Need Better Brands: Brands Need Better Fulfillment
If you’re a retailer who planned on eventually harmonizing your products with the online breadth of goods, this health pandemic is not the nudge you anticipated to get going on a good idea. Rather, it’s been an unavoidable push on businesses and individuals alike, requiring informed navigation and a spirit for working together in local communities and as a global humanity.
Is it fair to say that Project Verte is taking on Amazon but from a social impact perspective?
Think about Project Verte like a newer, improved version of Amazon, a Fourth Generation, so to speak. Although Amazon’s e-commerce revolution was necessary and impressive, it created a whole new world of chaos in the long run.
Consider consumers in this new commerce setting; they’re shopping online and doing so in as few clicks as possible. The digital shopper seeks a seamless flow from product discovery to purchase with touchpoint convenience across all channels, and a richer, more curated shopping experience. People are looking to be a part of a community of brands and other buyers—to feel both connected and accommodated. Selling on all relevant channels ensures more accessibility to more buyers while maximizing the chance of brand discovery.