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Project Verte at LTNA Savannah Conference 2020 Project Verte at LTNA Savannah Conference 2020

Thought Leadership

Project Verte at LTNA Savannah Conference 2020

Project Verte is heading to Savannah, Georgia for this year's Logistics and Transportation Association of North America National Conference.

What is Unified Commerce and what does it mean to your customer? What is Unified Commerce and what does it mean to your customer?

Thought Leadership

What is Unified Commerce and what does it mean to your customer?

At its core, unified commerce responds to the disruptive shifts in retail by merging the front end and back end systems into a single platform. In other words, it merges the omnichannel and multichannel for a more holistic system. By consolidating into one platform, brands can gain a single view of sales, networks, and inventory across digital and physical channels. It also allows merchants to gain a single view of customer behavior at every touchpoint irrespective of the channel. Through this agile technology, retailers can offer consistent shopping experiences.

Multichannel Selling Challenges: Creating a Unified Customer Brand Experience Multichannel Selling Challenges: Creating a Unified Customer Brand Experience

Thought Leadership

Multichannel Selling Challenges: Creating a Unified Customer Brand Experience

In today’s commerce, a brand no longer controls the customer’s experience from start to purchase to delivery. A customer might explore a brand’s products in any number of virtual or physical stores, ultimately purchasing through a different channel altogether. How can a brand create and maintain a consistent experience across all channels and touch points?

Sustainability in the Supply Chain Sustainability in the Supply Chain

Thought Leadership

Sustainability in the Supply Chain

Sustainability isn’t just a buzzword; the retail industry has a significant responsibility to help positively impact the environment. Many retailers are striving to become greener by switching packaging or source materials for their products. But the difficulties of providing a truly sustainable supply chain are paramount and fragmented. For sellers who wish to have a truly circular shopping model, obstacles abound: the cost to be verified as Fair Trade is exorbitant and there is little support for a seamless, truly environmentally-friendly customer journey.

Blockchain in Retail Solutions Blockchain in Retail Solutions

Thought Leadership

Blockchain in Retail Solutions

Now, more than ever, retailers need transparency in the supply chain. Bad inventory management (a decentralized, unclear system or a centralized system that is susceptible to hackers), lack of authenticity in products (increased demand leads to vagueness in the manufacturer's origination), and overly-complicated, opaque record-keeping are some of the major issues facing brands. But with more and more retailers adopting blockchain technology, these problems are becoming a thing of the past.

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